President Donald Trump endorsed a viral proposal to rebrand Immigration and Customs Enforcement as NICE, forcing critics and media outlets to refer to federal agents with a softer acronym. The president posted his support on Truth Social late Sunday, declaring the comedian-inspired idea a brilliant move.

Comedian’s Fox News Joke Goes Viral

The rebrand originated with comedian Adam Carolla during a September Fox News appearance with host Jesse Watters. Carolla suggested transforming ICE into a “national organization,” starting with the letter N. He joked about California Governor Gavin Newsom being forced to discuss “NICE agents pulling up in NICE vans,” creating an uncomfortable messaging situation for immigration enforcement critics.

The concept has circulated as a meme among Trump’s political base for years, particularly during periods of heightened scrutiny over ICE enforcement tactics. Press Secretary Karoline Leavitt amplified the president’s endorsement by sharing articles about the proposed change across social media platforms.

Enforcement Operations Under Fire

The timing follows intense criticism of ICE’s role in Trump’s immigration crackdowns. Federal agents shot and killed two U.S. citizens, Renee Good and Alex Pretti, during enforcement operations in Minneapolis earlier this year. The incidents sparked protests in multiple cities and renewed debates about federal law enforcement tactics during immigration sweeps.

What Happens Next

The White House has not announced formal steps toward implementing the name change. ICE was established in 2003 under the Department of Homeland Security to enforce federal immigration and customs laws. Any official rebrand would require administrative action and could face legal challenges. The proposal appears designed primarily to frustrate critics who would be forced to use more positive language when discussing federal immigration enforcement.