Cash App ended its sponsorship of the “I’ve Had It” podcast after a viral episode featured hosts laughing at a post about digging up Charlie Kirk and shooting him again.
Story Highlights
- Cash App said it does not condone violence and is no longer a sponsor.
- The November 5 episode included a read-aloud post about “digging up Charlie Kirk and doing it again,” followed by long laughter.
- Coverage indicated Cash App sponsored the episode at issue.
- Cash App policy explains sponsorships can end and features can be limited afterward.
Cash App Cites Nonviolence In Ending Sponsorship
Cash App stated, “We do not condone violence of any kind, and we are no longer sponsors of this podcast.” That reply was reported the day after the episode featuring the Charlie Kirk remark gained attention. The decision placed a clear line between brand dollars and speech that brushes near violence. The company’s help page also explains how ended sponsorships may lead to account restrictions or feature limits, setting a framework for such moves.
Published reporting noted Cash App advertising ran with the same episode where the remark appeared, indicating the relationship was active when the clip spread. The public statement did not include more details on timing or contract terms, but the brand’s on-record wording linked the change to its nonviolence stance. That direct link matters to sponsors and listeners who judge companies by the messages they choose to fund.
The Clip And What Was Said On The Show
The November 5 podcast segment featured host Jennifer Welch reading a social media post that said, “We’re digging up Charlie Kirk and doing it again.” Welch and co-host Angie Sullivan laughed for roughly 20 to 30 seconds, and Welch added, “No comment”. Reports on the same episode said the hosts also discussed who shot Kirk, with claims about a “MAGA” background, though those political details were not established with official records in the coverage cited here.
Media outlets across the spectrum posted the clip and described the exchange. The coverage focused on the laughter after the read-aloud line about killing Kirk again, which listeners took as celebrating or normalizing violence toward a conservative figure. That moment, not a direct call to action, appears to have triggered the brand-safety alarm. The key point is what the audience heard and how a sponsor would be linked to that moment through its paid placement.
Why Brands Move Fast On Podcast Safety
Podcast sponsors face special risk because ads often come in the host’s voice. Listeners link the brand to the host’s tone and values, not just a banner ad. Industry research has warned that sponsor association with offensive segments can damage brand trust among listeners, which explains why companies act quickly after viral clips. Cash App’s published guidance confirms sponsorships can end and that accounts may face limits afterward, showing a ready policy path for a quick exit.
Academic and trade discussions on podcast advertising note that the main risk is the bond between the host and audience. The closer the bond, the bigger the fallout when a host crosses a line. In this case, the line involved talk tied to violence, even as a joke. That is the type of content that brands often mark as out of bounds, especially when a specific person, a widow, or a grieving family is involved in the public story.
Conservative Takeaway: Principles And Accountability
Conservatives have watched years of double standards in media. This time, a major brand cut ties when a show laughed at a line about shooting a conservative leader again. The company’s stated reason was simple: no violence. That clear standard aligns with basic American values and should apply across the board. The facts here are specific and public: a quoted line, extended laughter, and a sponsor that decided not to fund that message.
Jennifer Welch gets dropped by major sponsor after she laughed and joked about Charlie Kirk’s body being dug up and shot again.
Cash App has ended its sponsorship deal with the ‘I’ve Had It’ podcast saying “we do not condone violence of any kind.”
Welch was seen laughing… pic.twitter.com/TIVdMqXT0j
— Oli London (@OliLondonTV) November 7, 2026
The record does not show whether Cash App will apply the same approach in other cases. But on this episode, the company used its published end-sponsorship process and stepped out. That is how accountability looks in the marketplace. When speech plays with violent themes, sponsors will walk. When brands draw that line, families, faith communities, and listeners who want civil debate can breathe a little easier.
Sources:
thegatewaypundit.com, christianpost.com, rocanews.substack.com, cash.app, primetimer.com
